RYOT STUDIO // NYC // CREATIVE DIRECTOR // NOV ’17 - FEB ’19

RYOT Studio is Verizon Media’s world-wide, in-house creative studio. As Creative Director, I led the creative teams, working with brands and publisher partners to create award-winning branded content that’s purposeful, draws audiences and connects to people’s real-world experiences. Clients include TIAA, THE LEBRON JAMES FAMILY FOUNDATION, KOHLER and proactive VERIZON initiatives.

FREELANCE CREATIVE DIRECTOR & WRITER // OCT 2017 - NOV 2018

I spent a year contracting in order to take on a greater diversity of projects and companies, including brand-side, startup and larger in-house groups. These roles spanned writing, brand planning, pitch presentation and leading teams in creative production. Clients include EOS, TIC TAC, ACCENTURE, STITCHER RADIO, COVERFX, GAP, and PLANNED PARENTHOOD.

ANOMALY // NYC // CREATIVE DIRECTOR // JULY 2015 - SEPT 2016

During my time at Anomaly, I ran the creative side of the account for several Diageo brands, including the U.S. and Global businesses for CAPTAIN MORGAN (TV, OOH, Digital and Social platforms). Later, I led Anomaly's CAMPBELL'S accounts, including PREGO and PACE SALSA. In this role, I oversaw multiple creative teams and client relationships. I especially loved helping bring account, strategy and creative teams together for new business pitches.

ELEVEN INC. // SF // CREATIVE DIRECTOR & SENIOR WRITER // APRIL 2013 - JUNE 2015

As a senior writer, I helped win and build new accounts for this small, yet ambitious agency. My main assignment was rebranding DIGNITY HEALTH to help them champion the role of human connection in healthcare. With our work, Dignity Health jumped to the 5th most recognized hospital organization in the country, and I took over as CD on the account, leading the team to make creative, entertaining, and effective work through our “Hello Humankindness” campaign. Other clients included VIRGIN, APPLE, TAYLORMADE, MUFG BANK).

GOODBY, SILVERSTEIN AND PARTNERS // SF // SENIOR WRITER // SEPT 2010 - APRIL 2013

I moved to San Francisco from NY after being recruited to Goodby's recently won CHEVROLET account, helping them rethink the brand for modern families and a younger audience. We created "The Ride of Your Life" digital experience for their centennial, and I also wrote for XFINITY, CHEETOS, SPRINT, GOOGLE, CORONA LIGHT and ALIVE! Multivitamins. My favorite work from this time though, was an ad we did for Alive Multivitamins, in which we partnered with Psyop to create a woman's body as a giant set built by children. 

• R/GA // NEW YORK // COPYWRITER // JUNE 2009 - SEP 2010

As a writer, I worked on the VERIZON and WALMART accounts at R/GA. We were the lead team helping Walmart create an online hub for families. This was a comprehensive platform that tied products in the store to ideas and life hacks that helped families create more quality time together. 

• JWT // NEW YORK // COPYWRITER // JAN 2006 - JUNE 2009 

During the years I wrote for JWT, my partner and I worked on almost every brand in the agency. HUGGIES, SCHICK, The AD COUNCIL, KLEENEX, TIDY CAT, ROLEX and WELCH’S Grape Juice, just to name a few. For Welch's, we actually created the first ever "tastable ad" which got on the Today Show. I also wrote a jingle for a women's bikini razor that to this day, I still can't believe we sold.

• STRAWBERRYFROG // NEW YORK // JUNIOR COPYWRITER // JULY 2005 - JAN 2006

This was my partner and I's first gig out of school, pitching for MINI and MEGABLOCKS while writing for the American Breast Cancer Foundation and Animal Magazine, for which we scored the cover. 

• SAATCHI & SAATCHI // LONDON // COPYWRITER INTERNSHIP // WINTER 2005

BACARDI, TOYOTA, SEVEN-UP, and GUINESS. Actually, scratch that last one, we just drank a lot of Guinness. 

• ADBIZ // GAINESVILLE, FL // STUDENT COPYWRITER // 2001-2002

Adbiz is a fun little local agency in Florida, where I went to school. It was a long time ago, but the thing I remember most was working with a children's singer-songwriter named Anna Moo. Moo wrote with Bo Diddley to create such classics as the "Peanut Butter Blues," included here for your listening enjoyment.

Peanut Butter Blues

Anna Moo with Bo Diddley

Education

• Miami Ad School graduate

• University of Florida, magna cum laude

  Bachelors of the Arts in Sociology

  Bachelors of Science in Advertising