Farm Jar!

For PRego Farmer's Market Sauce

People don't usually think "fresh" when they think of Prego. So the brand decided to ditch all the unnecessary preservatives and launch a new type of sauce, full of the types of veggies you'd find at your local farmer's market. The sauce was delicious, but surprisingly challenging to get people to try it.

So, how do get thousands of jars of sauce into the hands of a bunch of city skeptics? We built a GIANT jar in the middle of New York and put the whole dang farm in it to let people experience the freshness for themselves.

Introducing Farm Jar!